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GOeureka: Future of Online Hotel Booking in ICO WHAT IS GOEUREKA ? GOeureka is the next-gen travel tech company that leverages blockchain technology to build a hotel booking platform. They are aiming to decentralize the hotel booking sector and bring in higher transparency in pricing structure by allowing hotels to directly connect with their customers. GOEUREKA TRANSPARENCY AND THE BLOCKCHAIN A key feature of the blockchain is accountability. Go will use the blockchain to make sure that accountability and transparency are maintained in the ecosystem. Go will replace the pay to play arrangement utilized by most travel agencies. The platform will be unbiased and no commission will be charged on users. On GO, hotels will no longer need to pay for visibility. All displays and search results will be determined by the performance of a hotel and the reviews it gets from its users. HOW IT WORKS Customers search the GOeureka platform for their next hotel stay. Hotel in